Our Advantage


We have purposely created a team and a firm structure to allow us to deliver the right solution at the right time. Our advantages include a highly experienced team, a flexible firm structure that allows us to deliver customized solutions, extensive capital resources, a broad and deep network across many industries, and our deeply rooted values which drive our professional approach.


We are, at our foundation, seekers of the truth. Our commitment: we will give you direct, honest and actionable feedback regarding your idea, your team, your preparedness, your valuation, our due diligence and our estimation of the probability of success.

Our Values

Our firm is rooted in traditional values, with our eyes firmly focused on the future.

  • Integrity. Integrity is everything. We are straight shooters, and only do business with those who are honest and honorable.


  • Alignment. Alignment with our clients is integral to our approach. We believe the success of our clients and our own success are inextricably linked.


  • Excellence. To us, good enough is never good enough. We strive as individuals, and as a team, for excellence in all that we do.


  • Value Creation. We are single-mindedly focused on providing a compelling and lasting value proposition to all business constituencies.


  • Truth and Logic. Facts, logic, and reason matter. We are intellectually curious seekers of the truth, and enjoy bringing that truth to bear on the subject matter.


  • Candor and Respect. We believe that clear, honest, respectful and open communication is vital and leads to better outcomes for all parties.


  • Selectivity. Selectivity is very important to us; we choose our clients and our engagements thoughtfully, and encourage you to do the same.

Our Advantage

There are a number of reasons why our clients feel we are an exceptional partner.

  • Our Team. Our team members have extensive experience in a wide range of industries, functional roles, and stages of companies, and we’ll hand-pick the team for your engagement from those team members who best match your specific needs.


  • Customized Solution. J. Locke is able to customize a solution based on your needs. We have a large tool kit, a unique level of flexibility, and are able to select the tools and our approach pragmatically,  based on your specific situation. 


  • Our Network. In addition to the experience of our team members, we have developed an extensive network of advisors and industry contacts over the years. We engage them whenever needed to best deliver value to an opportunity.


  • Our Capital. We are able to selectively deploy our firm’s capital, and bring in outside capital as needed or desired, for those situations that we believe are exceptional opportunities.


  • Our Values. Our firm is rooted in traditional values, with our eyes firmly focused on the future.